Seventh Art takes Winograd's 'Wedding'

BUENOS AIRES -- Niche distrib Seventh Art Delivering has acquired U . s . States rights to Argentine helmer Ariel Winograd's "My First Wedding." Deal was sealed Sunday at Ventana Sur by Seventh Art principal Udy Epstein and Ricardo Freixas, among "Wedding's" producers. Seventh Art plans a small U.S. theatrical release, mid-to-late 2012, Epstein mentioned at Ventana Sur, where "Wedding" made its market debut. Patricio Vega, scribe of Daniel Szifron's hit private-eye TV series "The Pretenders" and "Brothers and sisters and Detectives," written the script. Winograd's follow-around Jewish country club-set "Cheese Face," "Wedding" is certainly an upbeat wedding-day romantic comedy. Daniel Hendler ("The Lost Embrace") toplines with Natalia Oreiro ("Francia"). Freixas, a longtime producer of Juan Jose Campanella ("The Important Thing from the Eyes"), produced "Wedding" with Tresplanos founder Nathalie Cabiron and Axel Kuschevatzky, mind of cinema at broadcaster Telefe. Following on "Secret" and "Chinese Take-Away," "Wedding" joins several Argentine movies that really act as classy mainstream items in your house -- released in Argentina by BVI noisy . September, "Wedding" has offered an effective 60,000 tickets -- and possess art-house breakout potential abroad. "Wedding" can be a The the spanish language language-language pic, but Seventh Art won't focus on the U.S. Hispanic marketplace. "Clearly, films which get specialized, boutique arthouse releases are arthouse, not for special interest groups," Epstein mentioned. Seventh Art will premiere "Wedding" at U.S. festivals for critical acclaim before its commercial city-by-city rollout. VOD may come near to the finish of "Wedding's" theatrical run, he added. Brazil's Art Films bought "Wedding" at Ventana Sur. Still it must strike a telemarketer deal, Freixas mentioned. Contact the number newsroom at news@variety.com